Checking facts is the wrong way to understand political persuasion

Checking facts / political persuasion

With just over two months until the election, we can expect a steep increase in campaign messages — especially ads, mailers, events and speeches. With the rise in messages, we can also expect a complementary rise in fact-checking. Already a considerable amount of coverage — both in traditional news media and on social media — has focused on ferreting out campaigns’ political mistruths.